Facebook updated its in-app camera with several new features. Adding mask frames and interactive filters to photos and videos. These are very similar to current snapchat features
You can post your creation to a new feed called facebook stories. It sits at the top of your news feed. The moments are shared with your friends. Stories only last 24 hours
You can also share them privately with specific friends. Direct messages disappear after they’ve been viewed once. You can also post them to your regular facebook feed. Making them permanent
Facebook is partnering with bransds to release moview themed filters for upcoming movies like Alien: Covenant, Despicable Me 3, Guardians of the Galaxy Vol. 2, Power Rangers, Smurfs: The Lost Village and Wonder Woman.
Users will eventually be able to create their own effects